A new programmatic advertising marketplace from 

Kroger Precision Marketing



 Unleash first-party targeting capabilities 

Brands and marketers deserve better targeting and measurement than what the traditional programmatic space can offer. 

The Kroger Private Marketplace unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.  

Read the full press release


The consumer-centric future of programmatic media

The worlds of programmatic media and retail data are coming together. Watch Kroger Precision Marketing SVP Cara Pratt reveal the new Kroger Private Marketplace, followed by a fireside chat with Amanda Mollet, SVP Director at Spark Foundry, and Amy Lanzi, Commerce Practice Lead at Publicis Groupe. Together, they discuss retail media’s enhanced programmatic capabilities to reduce ad waste, measure sales impact, and protect consumer privacy.

Watch the Video



Make buying easier while driving performance


With the Kroger Private Marketplace, advertisers will have self-service access to:

Targeting solutions and audience science  

Tailor audiences to match campaign objectives using targeting science powered by machine-learning 

Retail performance metrics  

Optimize performance based on in-store and online sales, with metrics such as sales lift, new buyers, and household penetration 

Quality controls  

Set safety standards including verification, approved/blocked site lists, and brand safety tagging 




Kroger Private Marketplace in the news

See what the media is saying about the new private programmatic advertising marketplace from Kroger Precision Marketing.  

Download the Kroger Private

Marketplace Guide

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