A new programmatic advertising marketplace from
Kroger Precision Marketing
Unleash first-party targeting capabilities
Brands and marketers deserve better targeting and measurement than what the traditional programmatic space can offer.
The Kroger Private Marketplace unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.
The consumer-centric future of programmatic media
The worlds of programmatic media and retail data are coming together. Watch Kroger Precision Marketing SVP Cara Pratt reveal the new Kroger Private Marketplace, followed by a fireside chat with Amanda Mollet, SVP Director at Spark Foundry, and Amy Lanzi, Commerce Practice Lead at Publicis Groupe. Together, they discuss retail media’s enhanced programmatic capabilities to reduce ad waste, measure sales impact, and protect consumer privacy.
With the Kroger Private Marketplace, advertisers will have self-service access to:
Targeting solutions and audience science
Tailor audiences to match campaign objectives using targeting science powered by machine-learning
Optimize performance based on in-store and online sales, with metrics such as sales lift, new buyers, and household penetration
Set safety standards including verification, approved/blocked site lists, and brand safety tagging
Kroger Private Marketplace in the news
See what the media is saying about the new private programmatic advertising marketplace from Kroger Precision Marketing.
Chain Store Age: Kroger Launches Private Targeted Marketing Platform
Progressive Grocer: Kroger Debuts Private Programmatic Advertising Marketplace
Supermarket News: Kroger Debuts Private Ad Marketplace for CPGs
Winsight Grocery Business: Kroger Launches Private Marketplace to Connect Brands with Consumers