A new programmatic advertising marketplace from
Kroger Precision Marketing
Unleash first-party targeting capabilities
Brands and marketers deserve better targeting and measurement than what the traditional programmatic space can offer.
The Kroger Private Marketplace unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.
With the Kroger Private Marketplace, advertisers will have self-service access to:
Exclusive IP Targeting
Reach incremental households through first-party data
Transact seamlessly within existing client tech stacks
Guard data privacy and brand safety
Optimize performance against attributable sales and ROAS
How The J.M. Smucker Co. and Kroger are shaping the next chapter of programmatic media
Programmatic media—and all of digital advertising—is at an inflection point. Consumers are in the driver’s seat today —controlling how and when their data is shared.
In this world of increased expectations, retailers have emerged as the unexpected new standard-bearers for a more accountable media ecosystem. The closed-loop reporting of retail media—the ability to compare a media exposure to online and in-store sales—means that greater-accountability for performance is baked-in to the retail media business.
Companies like the J.M. Smucker Co. are partnering with retailers to shape this next chapter of programmatic media.
Kroger Private Marketplace in the news
Chain Store Age: Kroger Launches Private Targeted Marketing Platform
Progressive Grocer: Kroger Debuts Private Programmatic Advertising Marketplace
Supermarket News: Kroger Debuts Private Ad Marketplace for CPGs
Winsight Grocery Business: Kroger Launches Private Marketplace to Connect Brands with Consumers