A new programmatic advertising marketplace from 

Kroger Precision Marketing

 Unleash first-party targeting capabilities 

Brands and marketers deserve better targeting and measurement than what the traditional programmatic space can offer. 

The Kroger Private Marketplace unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.  

Read the full press release

The consumer-centric future of programmatic media

The worlds of programmatic media and retail data are coming together. Watch Kroger Precision Marketing SVP Cara Pratt reveal the new Kroger Private Marketplace, followed by a fireside chat with Amanda Mollet, SVP Director at Spark Foundry, and Amy Lanzi, Commerce Practice Lead at Publicis Groupe. Together, they discuss retail media’s enhanced programmatic capabilities to reduce ad waste, measure sales impact, and protect consumer privacy.

Watch the Video

With the Kroger Private Marketplace, advertisers will have self-service access to:

	Targeting solutions and audience science   Tailor audiences to match campaign objectives using targeting science powered by machine-learning
	Retail performance metrics   Optimize performance based on in-store and online sales, with metrics such as sales lift, new buyers, and household penetration
	Quality controls   Set safety standards including verification, approved/blocked site lists, and brand safety tagging

Kroger Private Marketplace in the news

See what the media is saying about the new private programmatic advertising marketplace from Kroger Precision Marketing.  

• Ad Age: Kroger Launches Programmatic Market Built on Loyalty Data 

• Adweek: Kroger Unveils a Private Marketplace with First-Party Targeting 

• Chain Store Age: Kroger Launches Private Targeted Marketing Platform 

• Digiday: Content and Commerce Are Converging: Kroger Precision Marketing SVP Cara Pratt on Evolution of Retail Media, New Offering

• Marketing Dive: Kroger's New Private Programmatic Marketplace Courts CPGs with 'Pre-Optimized Audiences' 

• MediaPost: Kroger Launches Private Programmatic Marketplace Built on First-Party Data

• Progressive Grocer: Kroger Debuts Private Programmatic Advertising Marketplace 

• PYMNTS.com: Kroger Launches Private Marketplace for Brands to Reach Consumers 

• Supermarket News: Kroger Debuts Private Ad Marketplace for CPGs

• Winsight Grocery Business: Kroger Launches Private Marketplace to Connect Brands with Consumers