A new programmatic advertising marketplace from
Kroger Precision Marketing
Unleash first-party targeting capabilities
Brands and marketers deserve better targeting and measurement than what the traditional programmatic space can offer.
The Kroger Private Marketplace unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.
With the Kroger Private Marketplace, advertisers will have self-service access to:
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Exclusive IP Targeting Reach incremental households through first-party data |
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Transact seamlessly within existing client tech stacks |
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Secure Data Guard data privacy and brand safety |
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Meaningful Measurement Optimize performance against attributable sales and ROAS |
How The J.M. Smucker Co. and Kroger are shaping the next chapter of programmatic media
Programmatic media—and all of digital advertising—is at an inflection point. Consumers are in the driver’s seat today —controlling how and when their data is shared.
In this world of increased expectations, retailers have emerged as the unexpected new standard-bearers for a more accountable media ecosystem. The closed-loop reporting of retail media—the ability to compare a media exposure to online and in-store sales—means that greater-accountability for performance is baked-in to the retail media business.
Companies like the J.M. Smucker Co. are partnering with retailers to shape this next chapter of programmatic media.
Kroger Private Marketplace in the news
Ad Age: Kroger Launches Programmatic Market Built on Loyalty Data
Adweek: Kroger Unveils a Private Marketplace with First-Party Targeting
Chain Store Age: Kroger Launches Private Targeted Marketing Platform
Marketing Dive: Kroger's New Private Programmatic Marketplace Courts CPGs with 'Pre-Optimized Audiences'
MediaPost: Kroger Launches Private Programmatic Marketplace Built on First-Party Data
Media Village: Publicis Media's Spark Foundry Rocks the Retail Self-Checkout with Programmatic Offering
Progressive Grocer: Kroger Debuts Private Programmatic Advertising Marketplace
PYMNTS.com: Kroger Launches Private Marketplace for Brands to Reach Consumers
Supermarket News: Kroger Debuts Private Ad Marketplace for CPGs
Winsight Grocery Business: Kroger Launches Private Marketplace to Connect Brands with Consumers